We have lots of exciting updates going on within the Bannatyne community this month!
Here at Bannatyne Health Clubs, we are always busy investing in the latest services and technology to give our members the best experience possible.
As we reflect on the trials and tribulations of 2021 and the complexities of lockdown, we start 2022 with renewed vigour and the recovery of our members at the forefront of our minds. We look back and see how much COVID has changed the face of our business and the way in which we operate.
2021 review and what's new for 2022?
Our business model is geared towards aiding ‘’recovery’’ after a difficult 2021 and ensuring our members and guests have a great experience when they are with us - this can be in Hotels, Health clubs or Spas. The customer journey strategy is forever evolving, and we are optimising our digital processes to enable better engagement in 2022 and beyond.
As we bid ‘’farewell’’ to 2021, The Bannatyne Group welcomed a brand new club into the group, making us 70 strong. The Cardigan Fields Club in Leeds opened in September and quickly became the biggest club in the group. Since acquisition, we have added a cafe bar and we are now in the process of creating a new concept Spa.
The group also invested in an airport Spa in Teesside which makes it the first of its type; this will open in February 2022. Further details on this investment are below.
2022, brings opportunity for us. With such a wide focus still on the importance of good health within society, the Group will continue to concentrate on facilitating positive changes to overall health and wellbeing.
This more holistic approach will make features of 'movement', ‘recovery’ and ‘nutrition’ more prominent alongside the existing offerings we have traditionally offered. We are proud to launch our Fuel Smart programme , which centres on how nutrition can positively impact weight management and provides education on food content and makeup.
Group training is a fantastic way to create great experience and in many cases the gym floor itself can be a site’s biggest and best ‘Group Exercise Studio’. So, expect to see more classes taking pride of place on the gym floor, and the design of gym floors reflecting this, with more dynamic spaces that cater for both traditional individual workouts right alongside fresh group exercise programming for larger groups.
During lockdown, we saw the rise of home workouts. Primarily, the hybridisation of live/digital content and brand experience will be very important to get right. Bringing our brand into people's hands and homes, as well as providing a live experience worth leaving your home for, is going to be central for our business. We will be improving the content of workouts in their broadest sense via the new-look App, so we can add value to your membership and lifestyle. Digitalisation will play its part in member and guest engagement, for sure and the roadmap in place for 2022 will improve and personalise your journey with us.
And finally…
We are continuing to upskill our current teams and ensure they meet the needs of the members both inside and outside of the health clubs. Our new ‘Smartpath’ onboarding process is key to the retention of our members. Refresh your programme and take advantage of this member service, which is personalised to you.
Before I sign off, may I thank you all for your continued loyalty and support.
Now sit back, enjoy the rest of our newsletter and as always, keep safe and well.
Karen
Simply join a friend and enter your email in the referral section online. From here, you will both be entered into the prize draw and a winner will be announced in early February. Good luck!
We are excited to announce that the brand new Bannatyne Express Spa will be opening in the departure lounge of Teesside Airport early this year!
Offering 15 to 30-minute treatments, massages, manicures and pedicures, the spa will offer something never seen before at the airport.
New feature!
Joining a buddy just got super easy! By clicking on the 'Join a friend' option you can send your friends our latest offer via WhatsApp, SMS, Facebook or Email.
Plus! By your friend adding your email in the referral section online, you will both be entered into our monthly prize draw!
The app is completely free of charge and available to all members, click below to download.
We have made it even easier for members to view our exercise class timetables. Visit your local club's Class webpage or visit our App to book!
Available from February 2022
in clubs nationwide!
FuelSmart is our simple weight management programme focused on creating the right balance with the food you put in your body and the energy used when you work out.
Make positive changes to how you eat and exercise in just 6 weeks so you can form good habits that should last a lifetime.
You’ll have direct support from your coach every week, with education seminars on important nutritional topics alongside a fun group exercise class led by your Bannatyne coach.
A simple yet tough workout experience!
This is an 18 minute HIIT workout consisting of 3 rounds, each round has the same 7 bodyweight exercises and a ‘Core Blast’ finisher between each round.
SHIFT is a 20 minute HIIT workout consisting of 5 rounds, each showcasing a pair of movements.
One exercise is performed at a reduced tempo, then another similar exercise is performed at a higher tempo or with more explosiveness.
Each round you are ‘shifting’ your intensity between similar exercise patterns, with each new pattern targeting a different part of the body.
RINSE is a 20 minute HIIT workout consisting of 3 rounds.
The first 2 rounds contain different groups of 4 separate exercises performed individually with rest intervals, then back to back without rest.
The 3rd and final round consists of all 8 movements executed in the same way!
So a ‘Rinse and repeat’!
Watch out for the RINSE finisher at the end!
Climb this brutal workout ladder to get 2022 started!
The workout consists of 5 rounds of 30s work and 20s rest adding an extra movement to each round.
Repeat a second time with different exercises followed by a tough core finisher!
Choose either a 25minute Back Massage, ELEMIS Prescriptive Facial or Full Body Scrub. This will then be followed by your choice of 2 mini treatments!
Tell us whether you wish to Detox or Destress and we will tailor the treatment!
Available as a Treatment only offer, Spa Day for 1 & 2. Available to book now for appointments in January.
Terms & Conditions. See online for further details. No further discounts apply. Valid until 31/01/2022.
In need of a kick start this New Year? Try our HealthSmart programme!
HealthSmart is a complimentary member service, delivered by our coaches to assist with improving overall fitness over a six week period. The programme starts with a 45-minute assessment in which we understand more about you.
Fall in love with one of our magnificent hotels and restaurants this Valentine's Day. We have the perfect romantic location for dinner or overnight stay. Bookings are now available!
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